Search Engine Optimisation (SEO) doesn't have to be overwhelming. Several quick wins you can action today will help improve your online visibility, boost your rankings, and drive more traffic to your site.
Here are six proven SEO tips every business can implement now — no technical degree required.
1. Improve Meta Titles & Descriptions
Google uses the Meta Title (also called the Title Tag) as one of the most important on-page ranking factors. It helps determine what your page is about and when it should appear in search results. Well-written, keyword-rich titles and compelling descriptions can drastically improve click-through rates (CTR).
Why it matters: Meta Titles are a strong SEO signal and your first impression in search results. You're more likely to get clicks if they grab attention and include the right keywords.
Action steps for Meta Titles:
- Keep titles under 60 characters
- Include the primary keyword near the start
- Make each title unique for every page
- Mention your location if targeting a local audience
- Add a hook or benefit (e.g. “Free Quote”, “Same Day Service”)
Action steps for Meta Descriptions:
- Keep them between 120–155 characters
- Describe the page content clearly
- Include your target keyword naturally
- End with a call to action (“Book now”, “Learn more”)
Example: Boring Title: Home – The Hair Studio
Optimised Title: Ash Blonde Balayage Brisbane | Natural Colour Specialists
Optimised Meta Description: Looking for a soft, lived-in blonde balayage? Our stylists in Seven Hills specialise in natural-looking colour. Book your appointment today.
2. Optimise for Mobile
More than half of local searches are done on mobile devices. If your website isn't mobile-friendly, users will bounce quickly, and Google will notice.
Why it matters: A mobile-responsive website improves user experience, reduces bounce rate, and helps improve your rankings in mobile search results.
Action steps:
- Use responsive design (test it using Google's Mobile-Friendly Test)
- Make sure buttons and text are readable and tappable
- Avoid slow-loading elements or popups on mobile
Example: A Cleveland-based electrician updated their outdated site to a mobile-friendly design and saw a 40% increase in enquiries within a month.
3. Update Your Google Business Profile
Your Google Business Profile (GBP) is essential for local SEO. Keeping it accurate and active boosts visibility in both Google Maps and local search results. Learn more here – 7 Ways to Optimise Your Google Business Profile
Why it matters: People searching for services near them often rely on GBP listings to choose where to go. A strong profile increases trust and engagement.
Action steps:
- Verify your business
- Ensure hours, services, and contact info are correct
- Add photos and service updates
- Encourage and reply to reviews
Example: A Brisbane salon that updated its profile with new trading hours and fresh photos saw a 35% spike in calls and directions in two weeks.
4. Refresh Old Content
Older blog posts and service pages may still have potential — but only if updated regularly.
Why it matters: Google favours fresh, relevant content. Updating posts with current info, internal links, and keywords can give them a second life.
Action steps:
- Identify top pages with Google Search Console
- Add updated statistics, FAQs, and images
- Link to newer blog posts or pages
Example: A Brisbane-based business coach refreshed a 2021 blog with 2025 stats and new examples. It jumped from page 3 to page 1 in just 6 weeks.
5. Fix Broken Links
Broken links frustrate visitors and damage your credibility with both users and search engines.
Why it matters: Dead links hurt SEO by interrupting crawling and reducing site quality signals. Fixing them improves user experience and keeps rankings healthy.
Action steps:
- Use Screaming Frog or Ahrefs to identify broken links (Contact us – we can help find and fix your broken links)
- Replace, update or remove links
- Use 301 redirects where needed
Example: A local tradie website removed 20+ broken outbound links and reduced bounce rates by 12%, with an increase in session duration.
6. Optimise Image Sizes
Large image files can slow down your website, especially on mobile. Speed is a ranking factor for both desktop and mobile SEO.
Why it matters: Fast-loading sites improve UX and decrease bounce rates. This also gives you an edge in search rankings.
Action steps:
- Compress images using TinyPNG or ShortPixel
- Convert to WebP format if possible
- Only upload images at the size needed for display
Example: A landscaping business dropped its homepage load time by 4 seconds after optimising its image files. Leads improved by 20% in a month.
Final Thought
These six SEO tips are simple, actionable, and high-impact. You'll improve your rankings, visibility, and user experience if you consistently apply them across your website. Focus on progress over perfection, and build from there.
Need help putting this into action? We help Brisbane businesses get found online. Let's chat!
